Datasys Software

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STIMS Overview

The Datasys Season Ticket Information Management System (STIMS) has been developed to provide Train Operating Companies (TOC’s) with the information they need to manage key customer relations effectively.

STIMS will improve the efficiency of staff in dealing with the key Season Ticket Holder customers. STIMS automates the update and maintenance of Customer and Transaction information for Season Ticket Holders. All Season Ticket transactions are catered for within STIMS, in-line with the Retail Guide and National Fares Manual and all relevant RSP documentation is produced, completed where appropriate. Staff are assisted in the allocation of discounts/lost days for service performance/reliability penalties/service disruption.

For marketing, STIMS provides an invaluable link between the transaction and the customer. STIMS can assist in the retention of this key customer sector, and can provide information directly for marketing initiatives or for use by other CRM programs.

STIMS also provides key financial trend information, and detailed costs relating to service failure/disruption.

STIMS is a web-enabled program that is deployed across the corporate Intranet, it utilises world-leading Oracle database technology. STIMS can also be integrated with retail systems.

Season Ticket Transactions

Travel and car park season tickets.
New season tickets 1 month to 12 months and all in-between.
Renewal.
Refund.
Changeover.
Daily refund.
Exchange.
Duplicate.
Lost days.
Services discounts.
Ticket types – individual, privileged, PTE Zonal.
Payment type and multiple payment types.

Marketing/Retail Management

Information download for integration with Customer Relationship Management.
Renewal notice mailing.
Lost customers mailing.
Management information outputs:
- Season ticket statistics and revenue analysis by TOC, by station, by customer, by ticket type, by duration, by journey
- Cost analysis – revenue given back in lost days, service discounts etc.
- Sales trend analysis.
- Customer retention analysis.
Audit reporting.

STIMS Benefits

Greater efficiency, information communications and customer service.

Cumbersome Record Cards are no longer required.
Details for ALL Season Tickets issued will be held in a central STIMS database and can be shared by all Stations and users on the TOC network.
Post code lookup software will speed up input.
Fast access to customer and transaction details - STIMS will also assist in identifying any fraudsters/bad debtors.
Improved input will enable users to service renewals and other future transactions more efficiently.
STIMS provides information for Marketing and Customer Relations to help (e.g. mailing renewal notices).
System functions help you to calculate complex transactions (e.g. Refunds, Changeovers, Lost Days).
The better the quality of the information input - the more STIMS can help you to provide accurate and timely services to season ticket customer

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